SaveWaveEnergy.com would like to introduce a new concept to the world, called “Rightcycling.”

Rightcycling is most fundamentally about bringing a novel and contemporary approach to bear on ideating about the positive effects the green ethic has on our planet and our economy. Notionally, the term is to be thought of as kind of an amalgam of some common precepts. This is the essence of innovation, seeing old things in new ways and thinking of the past as prologue to a bright and wonderful future.

The ‘cycling’ part of “rightcycling” is meant to evoke an ethic of being efficient with our energy usage by playing off of the goal of recycling, which is all about the efficiency of materials usage. It hints at the ultimate meaning behind being ‘green’ in our ways of living, both on a micro and a macrocosmic basis, that is to say, both as an individual consumer and as a societal whole.

But, the term is more than just about being efficient with planetary resources, it’s about invoking Corporate Social Responsibility. CSR, as the term is abbreviated, is essentially a buzzword about companies and how they should exist as good corportate citizens, how they should act and make every decision on the basis of a three-pronged thesis: People, Planet, Profit. Like a three-legged, each part is necesary for a coherent and workable whole. No corporation should operate without taking into account all three, simulateously. And when it comes to the environment and acting sustainably, it is the duty of corportations, as part of their CSR due diligence, to make their carbon footprints smaller, their environmental impact more efficiently streamlined.

And then there is business cycle and everyone knows that we are sitting in an acutely painful trough, a rather pronounced ebb in the flow of the cycle. We can harken back to Adam Smith and his Invisible Hand, which he described like this:

“Every individual is continually exerting himself to find out the most advantageous employment for whatever capital he can command. It is his own advantage indeed, and not that of society, which he has in view, but the study of his advantage naturally or rather necessarily leads him to prefer that employment which is most advantageous to society.”

Being green confers economic advantage. It is most decidedly not in the best very long term interests of a business or nation-state to operate in such a way that they will cause the planet to cease to function properly. But, rightcycling is about more than that, it’s more about the here and now. About how making sustainable decisions today is economically sound. Business is all about efficiency and individuals today are more productive than ever before and being green only makes us all even moreso. With Adam Smith’s Invisible Hand, we see precisely how each person developing ecological intelligence, how each corporation acting in acting in a socially responsible manner is ultimately good for ALL of us. When the rightcycling ethic is implemented in this way, it provides an impetus for getting this economy out of the doldrums. Now, granted, acting sustainably for the long term is not going to get us out of our economic crises all by itself, that is so sure. But, it CAN help. Without sounding too cliche, every little bit DOES help.

Essentially, in sum, Rightcycling is about leveraging the economic power of green living in order to help “right” our economic course onto a more positive, upward sloping part of the “cycle,” in addition to encouraging consumers and business alike to also do their parts in being more efficient in their energy usage and adopting a more ecologically intelligent methodology of consumption.